Europeans React to the TrendĮuropeans are confused. The trend of showing off outfits for a romantic European summer escapade has undoubtedly taken over the platform, reaching viewers who live on the continent themselves. cities that aren't LA, New York, or Miami. There's no worry of being "overdressed," which is a concern when you live in U.S. Hence, there's this natural excitement for Americans going to a place where the norm is for everyone to look fashionable. I think young people just love fashion, and this is standard influencer stuff, to be honest." "And even then, it’s just a different vibe, so I can understand the appeal. "Honestly, I will say Americans really don’t know how to dress for walking around all day because only people in really big cities do that," Croatian native Lea Maric tells Evie. So if you go out in pajama pants and slippers (the normal attire for a Starbucks run in the U.S.) in Milan, you’d catch some side-eyes. We're not saying that Europeans are judgmental or anything it's just that they tend to focus more on their public appearance. We look forward to wearing our Lululemon leggings and baggy t-shirts, which feel comfortable and amazing, and no one cares what we look like. Secondly, this lifestyle – dressing nicely, the outdoor seating, and the lively atmosphere – is the norm for many Europeans. They have a picture-perfect vision of themselves basking in their dreamy surroundings, slowly sipping on a cappuccino at an outdoor cafe in their newest clothes. For one, they've romanticized everything about their upcoming trip (who doesn't). Thousands of women are flaunting their wardrobes for a number of reasons. Think Sofia Richie or Paola Cossentino, two influencers known for their posh style and "old money" aesthetics. Depending on who you watch, influencers will showcase their curated " European summer outfit" comprised of floral or white dresses, maxi skirts, sandals, billowy pants, nautical two-piece outfits, and other chic options. The anticipation of numerous TikTokers – namely young women – before embarking on their European adventure is expressed in countless videos. London, Paris, and Dublin made the top three travel destinations, with Rome, Reykjavik, Amsterdam, and Lisbon making the top 10. According to travel insurance company Allianz Partners, the number of Americans traveling to Europe this summer is expected to soar by 55% compared to 2022 – 600% higher than in 2021. It makes complete sense why our summer vacation is something a lot of us look forward to – it's an escape from the mundane, the stress of the dreaded 9 to 5.įor many people, that escape involves trips to popular destinations and excursions. The grey, lifeless corporate buildings, un-walkable cities, and empty streets found across the States drain the life force of countless residents. American citizens are deprived of beauty and relaxation.
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